Caffé New York: Gourmet coffee from Tuscany

The story of Caffé New York begins in the 1930s in the small town of Montecatini Terme. In order to be able to offer an exceptional product to the select clientele that came to the temple town for the spa culture, Ugo Incerpi - owner of the Bar New York at the time - bought himself a coffee roasting machine.

The result is excellent coffee that makes many people come to Florence to enjoy it. Since the mid-1930s, the lady with the coffee beans has been the trademark of Caffé New York. Oscar Onori, son-in-law of Ugo Incerpi, succeeds in expanding the small business in the 50s/60s. From then on, Caffé New York was sold in bars and restaurants all over Tuscany. Today, customers beyond the borders of Italy enjoy the unmistakable taste of the coffees. Step by step, the small roastery conquers other markets such as Japan, France, Canada, South Africa and Germany.